About Our Staff

About Our Staff

Will Reid - Owner

Will Reid – Owner

Our mission at Home Care Assistance is to change the way the world ages. We do that by developing innovative programs, awareness campaigns and educational resources that promote healthy longevity for seniors and advance our mission. Our Balanced Care Method™ approach to aging based on the scientifically studied lifestyle choices of the longest—and healthiest—living population on Earth emphasizes healthy nutrition, physical and mental exercise, and a purposeful and calm lifestyle. Moreover, it helps promote optimal quality of life and contributes to longer, happier and more productive lives for older adults. I am very proud to be part of the only home care solution that emphasizes active caregiving and improved lives. We also are the only company in Ohio that specializes in live-in care, which allows older adults to remain forever at home. We opened our business with a goal of setting a higher standard of excellence in home care for older adults. We strive to be a company that listens to the desire of our clients and responds to the needs of their families as well. Today, our clients and their families tell us we are on target.


Liz Castellini-Sudberry - Owner

Liz Castellini-Sudberry – Owner

Liz has worked as an Occupational Therapist in a hospital setting. Her clients included patients all along the lifespan continuum. She specifically worked in geriatrics with neurological and orthopedic conditions. Liz is excited to bring personal experience and expertise as a steward for our aging population and their families with Home Care Assistance.


Norrie Loomis - Director of Client Care

Norrie Loomis – Director of Client Care

Welcome, my name is Norrie Loomis and I am the Director of Client Care at Home Care Assistance. With a background in Social Work and patient admissions, and having lived in Cincinnati most of my life, I am passionate about giving back to people, especially in our own community.

After my wonderful mother was clinically diagnosed with dementia of the Alzheimer’s type, at the age of 83, I learned firsthand the struggles of dealing with hospitalizations, doctor’s appointments, managing medications, and coordinating both my parent’s medical needs and care. Besides physical, occupational, and speech therapy, I realized that taking care of aging parents is a full time job. Taking FMLA time off work allowed me (and my siblings) to help care for them, but we often felt inadequate to meet all their needs and ensure their safety, and knew we needed more support.

Thankfully, with intervention at a critical time, both of my parents (ages 87 and 83) are living their golden years enjoying card games, Scrabble, Backgammon, puzzles, socialization and exercise along with healthy meals and stable medication routines. Their quality of life has drastically improved and my siblings and I are all thankful to God, prayer, and to the professionals and caregivers who were there in our time of need. This has only strengthened my passion for my role as Director of Client Care, as I know I can help others by easing families’ minds and providing resources during a time of transition.

In late 2015 I completed an intensive Teepa Snow certification process called The Positive Approach™ to Care (PAC) This training enables me to educate caregivers, families and professionals to better understand dementia and related challenges. Most education models teach the WHAT of dementia including mostly facts and information. PAC takes it a step further and teaches the HOW to live in relationship with a changing brain. Teepa Snow’s approach and hands on skill techniques offer the interpersonal skills needed to improve quality of life for our clients and everyone involved in their care.

At Home Care Assistance of Cincinnati we help by providing trained caregivers who truly care about the uniqueness of your family’s needs and how they can assist. Service is available in a loved one’s home, a family member’s home, or in an independent or assisted living environment. If you are ready to start talking about options, I would love to set up a free, no obligation appointment. Please don’t hesitate to reach out – I look forward to speaking with you soon.


Laura Norton - Client Care Manager

Laura Norton – Client Care Manager

While pursuing my degree in Social Work I had the opportunity to intern with a local hospice agency for a year and a half. Going into the Social Work Program at Northern Kentucky University I knew that I wanted to work with the geriatric population. I began working at Home Care Assistance as a Caregiver before stepping into my current role Client Care Manager. While working as a Caregiver, I was able to complete graduate school and earn my Master’s in Social Work and to obtain my Licensed Social Worker status. A large part of my motivation to work with older adults was that I recognized how much of a privilege that it would be to get to care for people during such a vulnerable time in their lives. It is an amazing honor to be invited into someone’s home and be able to help care for their needs.

I am a strong believer in the Strength’s Perspective, which focuses on finding clients’ abilities, assets and resources as opposed to their weaknesses. When focusing on a person’s strengths it is much easier to work towards goals and be successful! I look forward to utilizing that with every client and caregiver that I encounter.

I am so excited for the opportunity to work with you!.

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